Your calendar is the most honest document you have.

It sounds obvious. Almost trivial. How you organize your time can’t possibly matter that much… right?

Except it’s the very first thing we ask for when we start working with an executive. Before the org chart. Before the strategy deck. Before anything else—show us your calendar.

Why? Because it reveals what you actually prioritize. Not what’s written in your leadership principles. Not the goals you articulate or the messages you deliver in all-hands meetings. But where your time really goes. And whether intentional or not, your calendar continuously reinforces to your team what matters—and what doesn’t.

When we audit an executive’s time, the results are often jarring. Twelve hours spent firefighting. Seven in meetings no one remembers scheduling. Five minutes—if that—on strategy. The question isn’t whether you’re busy. It’s whether this is the effort you want to be investing, and the priorities you intend to signal to your organization.

Most executives don’t realize how wide this gap is. That’s why we use TEMPO—Prime’s calendar and time allocation assessment. TEMPO shows leaders, with clarity, where their time is actually going. Spoiler alert: it’s rarely where they think it is. More often, it’s the cumulative result of long-standing habits, poor meeting hygiene, and commitments that once made sense but no longer serve the role.

So what do you do about it?

This disconnect is rarely a discipline problem. It’s a systems problem.

Your calendar shouldn’t be something you inherit or react to—it should be designed. Redesigning time requires understanding how decisions flow, where your input truly adds value, and what you’re holding onto that someone else should own. That’s not a scheduling issue. That’s an operating system issue.

At Prime, we help executives and their support teams move from managing a schedule to architecting how time connects to outcomes. That often means reassessing recurring meetings that have lived on the calendar for years, clarifying purpose and ownership, and intentionally reclaiming time for the work that actually moves the business forward.

Take a look at your calendar this week. If it isn’t running the way you want it to—reach out to Prime.